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tips & ideas |
The Power of the Consistent Message
In our era
of overcrowded noise, everyday product launches, and hourly new
businesses, it is of major importance that every piece of marketing
material you use promotes a consistent message...CONTINUE
Public Relations for Your Small Business
I don't need to tell you that when you're just starting out there is not enough time to do
everything you want or need to do for clients, and your own
business. But with a heads up PR strategy, you can take advantage of the
unexpected things that come your way when you are carrying out your
day...CONTINUE
Branding Isn’t Just For
the Big Dogs
Ask
most small business owners about how their brand building is going
and you’ll just get a blank stare in return. For most of us,
branding is something you read about Coke or Nike doing. Many people
think of branding as a luxury that can be started after their
company gets up and running. But in reality, you are establishing
your brand from day one...
CONTINUE |
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latest news |
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Berhanu Soccer Foundation gets updated
web site
The Berhanu Soccer Foundation, a non-profit organization in the
Washington DC area, had outgrown it's original we site and returned to
Idea House to redesign its web site. "Berhanu had grown over the last
two years and needed a web site that reflected it's larger presence in
the DC soccer community" said Idea House president, Dave Mangan. "We
were happy to provide this pro bono service."
Click here
to see the new site design (In the spirit of full disclosure,
Dave is also a board member of Berhanu Soccer Foundation)
Carmen's Italian Ice reconnects with Idea
House
Idea House welcomed back an old friend when Carmen's Italian Ice asked
them to develop a communications campaign for the Rockville, MD
company's catering effort. Idea House has developed a sales brochure and
is putting the finishing touches on the company's first web site which
should launch in late February or early March. Carmen's had been a
client back in 2002-2005 and Idea House is pleased to have them back.
2nd Opinion Interior Design calls on Idea
House for web help
Idea House
has been selected by 2nd Opinion Design of Bethesda, MD to develop a web
site and other marketing communications materials for this new design
company. The site is expected to launch in March.
Idea House picks up two new clients
Summer may be ending,
but things are just beginning for Idea House's work for Shea Studio
Interiors, a high end Northern Virginia Interior Design firm
company. The Springfield based firm has asked Idea House to develop
a marketing plan including advertising, PR, web design and logo
design. The project is currently under development and is planned
for a January debut.
Also this summer,
Idea House was chosen by a partnership of St. John's College High
School in Washington DC and Good Counsel High School of Wheaton to
produce a television commercial extolling the virtues of a coed
Catholic high school education. The commercial, entitled "The Best
Choice" will run in the Washington DC Metro area through late
November.
Our Annie's Cleaners
campaign cleans up at the ADDYS
Idea House won its
first ADDY for its "Obsessive Annie" direct marketing campaign for
Annie's Cleaners. It also picked up a Citation of Excellence for a
newspaper campaign for Annie's Cleaners as well. This marked the
first time Idea House entered the ADDY competition and president
Dave Mangan was very happy with the results. "Anytime you enter an
award show, you'd like to see the company do well. To win one
category and place in another felt great. Chris Julcher wrote some
great copy and our client, Bennett Upston, has always encouraged us
to bring him great work." The direct marketing entry was
automatically entered into the ADDY Regional awards set for Spring
2004.
Click
here to see an example
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